Doc Martens rely more on presenting their image on the internet rather than personal selling. Of course their employees are very informative I remember when I bought a pair of doc martens and the employee explained to me how to take care of the boots correctly and she even helped me decide on what boot was better for me, She also told me her experience with doc martens which was very helpful. Doc Martens have rely on the internet by using twitter, youtube, and a face book page to help promote what shoes are in season. They show pictures of their customers buying shoes and even band members wearing them.
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