Doc Martens would be considered as a consumer product instead of a business product because it is usually bought to satisfy an individuals personal wants. Back when doc martens first came out in England the boots were worn by the working class and were always considered to be working shoes. Until they were wrenched from the factory floor into youth culture and nothing was the same for the Doc Martens brand. Doc Marten boots started of as plain black boots and now they have a large selection of shoes and they have made them about every color you can think of. Doc Martens are known as a statement shoe and their very unique designs. The boots all have the signature logo on the back where it says "air wair" and the boots have a yellow stitching that goes around the whole boot.
Doc Martens shoe packaging is very simple. They use a plain box usually brown or black, their logo in a big font and then they also have "made in england" sign on it because people were very upset when they moved their production to china. Since then Doc Martens opened a factory in England and have started producing shoes. They also include a little paragraph explaining the durability of the shoe.
No comments:
Post a Comment