A service is different from goods because it is the result of applying human or mechanical efforts to people or objects. Service quality is a very important part of the Doc Martens company. Out of the five components customers look at i have to say that Tangibility is the strongest for Doc Martens. The tangible parts of a service include the physical facilities, tools and equipment used to provide the service. Dr. Martens Made in England range is created at the unique Cobb’s Lane factory, which has been producing footwear for the Griggs family since 1901. It is the home of the original Dr. Martens boot. On their website they specifically say they would exchange any defective boot/shoe for anew one. I think this can create a sort of reliability between the customer and the company.
Moving on to Nonprofit organization marketing i was not able to find information about Doc Martens involvement with it.
Here i included a video of how doc marten boots are made in the Uk based factory by hand and machine.
No comments:
Post a Comment